Now Reading – We are like that only – Rama Bijapurkar

Picked up this book from Crosswords on my last trip to Hyderabad. A few reviews on the book by some famous personalities…

Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market and business development professionals… She has developed a very strong case for learning India on its own terms before investing. This book is a critical read for anyone considering building a large franchise for themselves in India. – C.K. Prahalad

India is a “chaos” market with many layers of opportunity beyond the obvious. This book has the rare insight and courage to describe the Indian market as it truly is and will be in the future. It is essential reading for anyone who is serious about doing business in India. – Kishore Biyani