Microsoft and Google Trying to Catch Amazon in the Cloud

It’s hard to think of a business Amazon.com Inc. dominates as convincingly as the market for cloud computing services. Andy Jassy, chief executive officer of the company’s cloud division, Amazon Web Services Inc., likes to brag that his outfit has several times as much business as the next 14 providers combined. Amazon’s next-largest cloud competitor, Microsoft Corp., is less than one-fifth Amazon’s size in terms of sales of infrastructure services, which store and run data and applications in the cloud, according to research firm Gartner Inc. Google, the No. 3 U.S. cloud services provider and the second-largest company in the world by market value, makes one-fifteenth of Amazon’s cloud revenue.

“AWS effectively defined the notion of cloud computing,” says Gartner analyst Ed Anderson. “It’s perceived as the cloud leader and pacesetter.” AWS generated $4.6 billion in sales in the most recent quarter. Every year, it introduces dozens of features and products to retain its edge.

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But Amazon isn’t invincible, and the qualities that made the division so successful—the platform’s self-service nature and its deployment of software and services that Amazon had used for its enormous retail operation—can also be seen as vulnerabilities, at least as far as Microsoft and Google are concerned. Microsoft’s cloud unit, Azure, has managed to win over customers, including Bank of America Corp. and Chevron Corp. in recent weeks, by focusing on the sorts of salesmanship and relationship-building skills not always prized at Amazon’s Seattle headquarters. “There’s not one default choice,” says Kurt DelBene, Microsoft’s executive vice president for corporate strategy and planning. “We’re not going to get to a place where any one vendor is that default choice.”

“Microsoft is at the leading edge of today’s game-changing cloud-based technologies,” CEO Satya Nadella wrote in his autobiography, published in late September. “But just a few years ago that outcome seemed very doubtful.” As part of Nadella’s catch-up strategy, Microsoft has transformed its sales force into a roving R&D lab and management consultancy. Startups get introductions to potential investors and prospective partners and customers. Big companies get access to a sales team that helps market the cloud apps they build on Azure to their own customers so they can make a buck on the software they use in-house.

The sales team includes 3,000 dedicated software engineers who can build applications for prospective clients during sales calls, demonstrating on the spot what they can do for them. “I can’t send people to a customer anymore to give a PowerPoint presentation,” says Judson Althoff, executive vice president for Microsoft’s worldwide commercial business. Once a customer signs on, Microsoft engineers can be deployed to the client the next day.

Bill Braun, Chevron’s chief information officer, says Microsoft impressed him by showing off machine learning software that will allow his company to analyze volumes of data from oil production equipment to detect tiny changes in temperature or vibration, early signs of faulty equipment, or other problems. “They understand the enterprise,” he says.

Microsoft’s sales team made the pitch with the help of HoloLens, the company’s new augmented-reality headset. When paired with Microsoft’s cloud software, the headset allows Chevron’s senior engineers to virtually oversee the work of software technicians around the globe as they install equipment.

For years, Microsoft representatives have sold the company’s signature Windows and Office software that clients install on their computer networks. More recently, they’ve moved some of those clients to Office apps in the cloud. Clients accustomed to those cloud applications may be more likely to go with Microsoft when they decide to replace their own data centers and servers with public cloud infrastructure, says Gartner’s Anderson.

An existing relationship was why candymaker Mars Inc. chose Microsoft instead of AWS last year. “Our philosophy is to drive deeper relationships with partners we already have,” says Paul L’Estrange, Mars’s chief technology officer. “We didn’t have that same sort of relationship with AWS.” Google is trying to set itself apart with TensorFlow, software that makes it easier to build artificial intelligence apps, and with Kubernetes, a software system which helps companies better manage their data in the cloud.

Even Google, a company that has been generally allergic to using people for anything a machine can do, has seen the value of having a human sales force. In late 2015 it hired corporate software veteran Diane Greene, a Google board member and co-founder of VMware Inc., Dell Computer’s cloud computing subsidiary, to run its cloud business. She’s been building a cloud sales force from scratch. Google recently announced a partnership with Salesforce.com Inc. to take advantage of the latter’s list of preferred cloud providers.

Both Google and Microsoft have sought to exploit another of Amazon’s perceived weaknesses: that other parts of its empire compete bitterly with prospective cloud customers. Amazon’s retail rivals, including Wal-Mart Stores Inc. and Bangalore-based Flipkart Ltd., don’t want to see their Amazon cloud payments lining the coffers of the retailer that could ultimately put them out of business, says Gartner’s Anderson. Flipkart signed up with Microsoft in February. According to a June report in the Wall Street Journal, Wal-Mart has been telling its tech suppliers not to use AWS. Wal-Mart didn’t respond to a request for comment. CEO Jassy says AWS treats all its cloud customers, including many Amazon retail rivals, equally.

After several years on AWS, Lush Ltd., the U.K.-based toiletries company, jumped to Google Cloud in November 2016. Lush has sued Amazon, claiming the company is using Lush’s trademarks to sell rival bath goods.

“We’re not particularly keen on Amazon as a company, so we’d prefer not to work with them,” says Jack Constantine, Lush’s chief digital officer. Amazon declined to comment on the lawsuit.

“It’s not a surprise to us that every large tech company in the world is interested in building a replica of what AWS has done,” says Jassy. Whether or not it’s feeling the pressure, the company is spending more time cultivating relationships with top executives and CIOs. It’s hosting dinners with prospective clients to address their concerns in more intimate settings and bringing more of a human touch to these relationships. “They’re making themselves accessible,” saysAdam Johnson, CEO of IOpipe, which provides monitoring and troubleshooting services to businesses running on AWS.

Its reputation as the market leader means those executives and chief technologists tend to lean toward AWS when all else is equal. Its early lead—AWS beat Microsoft to the market by four years—gives the company an automatic edge. And Amazon’s cloud services are seen as the safe bet, no small thing in an age of hacks and denial-of-service attacks. Sometimes even when a company thinks it can claim a win over AWS, it can’t broadcast the victory. In March, Google published a blog post announcing that Airbnb Inc., a longtime AWS client, had agreed to use a Google cloud service for AI. The following day, Airbnb’s name was scrubbed from the post. Airbnb and Google declined to comment.

So for the near future, at least, AWS looks like it will continue to rule a market that Gartner expects to generate $89 billion in sales by 2021, up from $35 billion today. “There’s a humongous amount of growth in front of us,” Jassy says. “This is the biggest technology shift of our lifetimes.”

  • Bloomberg

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Google’s Artificial Intelligence Is Now Creating its Own

Google’s pretty good when it comes to designing artificial intelligence. Its most famous neural network, DeepMind, is both able to “dream” and understand the benefits of betrayal. It’s also better than any living human at the infinitely complex game, Go. As impressive as this is, Google is determined to show the world it’s not just a one-trick pony. At Google’s I/O 2017 conference last week, its CEO Sundar Pichai made some rather striking comments on AutoML, another neural network process that generates layer upon layer of complex code and algorithms to “learn” about its environment.

artificial intelligence

Normally, each of these layers – segments of an AI’s whole, essentially – have to be crafted by people, and it takes time. Google had the bright idea of getting the pre-existing AI to create its own layers of code, and as it turns out, it’s doing it a lot faster and more effectively than its human technicians ever could.

Google’s AI has become its own creator.

An accompanying blog post by the researchers working on the project compare the new AI to a child, with respect to the original AI’s parents. “A controller neural net can propose a ‘child’ model architecture, which can then be trained and evaluated for quality on a particular task,” they write. Whatever the task, it is monitored by the controlling AI throughout, and the feedback is used by the AI to improve the “child”. “We repeat this process thousands of times – generating new architectures, testing them, and giving that feedback to the controller to learn from.”

Read the rest of the article here

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After Google, is Dell on its way out of China?

Seriously, its high time the government of India paid proper heed to push up the manufacturing industry in the country.

Prime Minister Manmohan Singh dropped a bombshell at the meeting of the full planning commission on Tuesday when he disclosed that the US computer hardware giant Dell was looking at shifting out of China, and hinted that the company may be looking at India as its sourcing base. Dell, he quoted the company’s chairman as saying, buys $25 billion from China. China’s loss could mean a huge gain for India, he added.

The news comes on the heels of software giant Google shutting down its search engine in mainland China and redirecting Chinese language search traffic to Hong Kong.

The prime minister, in his closing remarks at the plan panel meet, said: “A very important point has been raised regarding development of the hardware sector of information technology. This morning I met the chairman of Dell Corporation. He informed me that they are buying equipment and parts worth $25 billion from China. They would like to shift to safer environment with climate conducive to enterprise with security of legal system. So I think this is an area where there are immense opportunities. I urge the Planning Commission to apply their mind about development of hardware and parts of computer industry.”

Full article here

Google picture courtesy:  Apple Investor

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Google to pull out of China

Looks like Google’s patience has been tested enough. First, in the pursuit of money, Google overlooked its “see no evil, do no evil” policy.  Now after being repeatedly getting hacked by the Chinese government and its army of hackers, Google seems to be realising that it was in bed with the devil by agreeing to the Chinese government’s demands of censoring content.

Its been just a matter of time when Google fell afoul of the Chinese authorities. When it comes to the Chinese, there are no friends or foes.  Just like the Americans, everyone and everything is just a means to the end.  Therefore am not surprised that inspite of Google agreeing to be censored, its servers and data were being hacked by the Chinese government.

Not that it affects the Chinese internet community anymore.  They use Baidu, Sohu etc for their search, email and other services.  Google was just another player in the market.  As for Google, pulling out will mean that it can occupy the moral high ground.  And also save its data and servers from getting hacked.  For most of its businesses came from American companies and they wouldn’t have taken kindly to news that would imply that Google’s services were getting repeatedly hacked.  That would have been bad publicity for Google.

First, this attack was not just on Google. As part of our investigation we have discovered that at least twenty other large companies from a wide range of businesses–including the Internet, finance, technology, media and chemical sectors–have been similarly targeted. We are currently in the process of notifying those companies, and we are also working with the relevant U.S. authorities.

Second, we have evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists. Based on our investigation to date we believe their attack did not achieve that objective. Only two Gmail accounts appear to have been accessed, and that activity was limited to account information (such as the date the account was created) and subject line, rather than the content of emails themselves.


Third, as part of this investigation but independent of the attack on Google, we have discovered that the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties. These accounts have not been accessed through any security breach at Google, but most likely via phishing scams or malware placed on the users’ computers.

These attacks and the surveillance they have uncovered–combined with the attempts over the past year to further limit free speech on the web–have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.

Read the full article here

Pictures source: Richswebdesign & Atlasshrugs

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