A Made-in-China Diwali
China surely knows how to make its presence felt in Indian markets, and Diwali is no exception. Cashing in on Indians’ attraction to anything that is cheap, Chinese products as Diwali gifts have seen a surge in demand by 45%, according to a survey undertaken by the Associated Chamber of Commerce and Industry (ASSOCHAM). Consumers are making a beeline to buy Chinese fancy lights, lampshades, Ganesha and Laxmi idols, crackers and other such various items. Seventy-eight per cent of those surveyed said Chinese lights are almost 50% cheaper as compared with Indian lights and have more variety to offer.
As a result, the worst-hit are local artisans and traders. According to DS Rawat, secretary general, ASSOCHAM, about 72% traders said demand for earthen diyas has been dipping year after year as consumers prefer Chinese-made fancy lights. “A Chinese string of 100 tiny bulbs can be bought in the range of Rs40-60. Lights in the shape of pineapples, pomegranates, rice and net stars among others are seen to be popular among buyers,” rued traders. Riding on the same features of variety and affordability, Chinese crackers are also finding more and more takers this Deepavali season. About 82% of wholesalers said Chinese crackers are more colourful, produce more sound and have a lot of variety and they are cheap too and score over their Indian counterparts.
However, Rawat pointed out that these products are entering the domestic market illegally, through Nepal. “Indian traders lose about Rs1,800 crore. Chinese fireworks worth around Rs250 crore are circulating in the Indian market and volume could increase if necessary steps are not taken,” he said. The Indian fireworks industry employs about 2.5 lakh people.
News source: DNAIndia