United Spirits hits 100 million

A commendable performance by Force India & Bangalore Royal Challengers and now this milestone of United Spirits clocking a sales volume of 100 million cases for the year.  Vijay Mallya and his companies are on a roll.  The only bleeding part being the airlines business.

United Spirits’ brands include

Whyte & Mackay
Black Dog
Royal Challenge
McDowell’s No.1
Celebration Rum
Bouvet Ladubay
White Mischief

United Spirits Limited (USL), the flagship company of The UB Group, today announced that it has crossed the milestone of clocking a sales volume of 100 million cases for the fiscal year ended March 31, 2010. This achievement makes United Spirits the world’s second-largest spirits company by volumes, dislodging Paris-headquartered Pernod Ricard.

Key Highlights:

  • The retail sales value of the spirits portfolio sales of United Spirits for the 100 million cases sold is Rs. 30,000 Crores
  • USL’s 100 million cases contributed Government revenue of Rs. 18,000 Crores through excise and other levies
  • USL has dominant market share and the fastest growing brands in most key segments
  • USL has outperformed global competitors with USL brands growing 14% while the world’s top 100 spirits brands collectively grew only 1% and this when 18 of the top 25 global premium brands lost ground
  • In the last 25 years, USL has sold a total of 740 million cases
  • United Spirits launched Black Dog 18 YO in the super premium Bottled — In-India (BII) scotch category to further ramp up its market share
  • The company upped the ante in the premium IMFL segment with the introduction of 100% pure grain-based McDowell’s Platinum whisky.

Full article here