Avatar, New Moon and the Indian Connection
Prime Focus, the Mumbai based post production company has worked on significant portions of the recent blockbusters, Avatar and The New Moon.
Prime Focus played an essential behind-the-scenes role in two of the biggest Hollywood blockbusters of 2009 — Chris Weitz’s “New Moon” and James Cameron’s “Avatar.” The company established itself as one of the cutting-edge firms in the visual effects business by producing about 10 percent of James Cameron’s path-breaking 3D superhit and a whopping 80 percent of the shots for the second installment of the Twilight franchise.
“’Avatar’ obviously is the biggest of all,” Malhotra said. “We’ve done some exemplary work in ‘GI Joe’ and ‘New Moon’ as well. But when you’re working on ‘Avatar’ as one of the top five vendors you have got to a lot more credible space than working on just any movie.”
The London Stock Exchange-listed company’s portfolio of work runs the gambit from “Avatar” to top Bollywood hits like the Amir Khan starrer “3 Idiots” to Splinter Films’ DVD release of a live performance by Beyonce. The company already owns the lion’s share of the Indian post-production and visual effects market, and the international business is expanding rapidly.
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