TATA launches Jaguar-Land Rover in India

Anyone got spare change? 😉

Finally, the beast and the beauty kept their rendezvous with India. The niche, but growing, club of luxury car owners on Sunday got a booster shot with Tata Motors ushering in the British auto icons Jaguar and Land Rover (JLR) after almost a year of acquiring them from Ford Motor Co.

jaguar xj

A hot cat, Bollywood hearthrob Hrithik Roshan owns a Jag, or any of the three Rover models Discovery 3, Range Rover and Range Rover Sport would cost anything between Rs 65 lakh to Rs 1 crore. A Tourbillion, the most expensive watch from the Dior stable, too comes at the higher end of that range.

land rover

Tata Motors chairman Ratan Tata said, “This launch heralds the entry of Jaguar Land Rover brands in India. The brands in days gone by were well received in India. However, in the last few years, they had been disconnected with consumers here.”

The India foray comes at a time when worldwide sales of luxury cars are falling. The global meltdown dragged JLR into huge losses as consumers halted purchases. Sales, after the $2.5 billion takeover by Tata Motors last June, dropped a third to 1.67 lakh vehicles.

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