It Happened in India – Review

I based everything on one philosophy, ‘Rewrite Rules, Retain Values’. Chase your dreams but dont compromise on your belief system.

That sums up Kishore Biyani and his quest to grab every spending rupee in the pocket of the Indian consumer. A fascinating read about how Kishore Biyani walked away from his family business because they were too tightfisted with the money and had no inclination in growing their business. A detailed study of his first ever sale of “stone wash fabrics”, setting up of Pantaloon Fashion House, Pune Central, Hyderabad Central, Bangalore Central…, the Big Bazaars, Future retail, Future capital, Future Space, Future Brands, Future Media, Future Logistics.

A must read for everyone tracking the growth of the organised retail sector of India which is estimated to touch $500 billion by the end of this decade.

www.pantaloon.com

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  • Chittaranjan

    Someone gave this book to me a few months ago. Haven’t started reading it since I thot it would be all self-hype 😐

    IMO apart from Big Bazaar, none of the other brands have penetrated the B and C cities – where bulk of the middle-class spenders lie.

  • Liju Philip

    @Chittaranjan, a bit of self-dabba is inevitable while reading an autobiography. Cant help it. I suffered thru that when i read Jack Welch’s “Straight from the gut” too.

    @Homemaker, try it out.