McDonald’s to try out regional tastes in India

mccurry pan

After being present in India for over a decade, McDonald’s is chalking out ways to cut down on its logistics costs. The fast-food chain — growing annually at 30-33 per cent — is now looking at different regional suppliers, to minimise its supply chain costs by reducing transportation costs. Currently, a single supplier services its outlets. For instance, McDonald’s India sources its buns and liquid condiments from Ludhiana-based Mrs Bector Speciality Foods and shakes from Amrit Foods, Ghaziabad.

burgers

“We are looking at different suppliers for our outlets. Even though materials are sourced from far-off location for our various outlets, supply chain has to manage and ensure that the prices of food products remain uniform throughout India,” said Vikram Bakshi, JV partner and managing director, McDonald’s India (North and East). At the same time, the company will give its existing suppliers the option to expand and supply from newer geographical locations. For instance, Mrs Bector Speciality Foods opened its plant in Maharshtra to cater to its sourcing demands in the western region.

salsa wrap

As non-availability of land and rising real estate costs are acting as a stumbling blocks in company’s expansion plans, McDonald’s is also mulling franchise outlets model. “We are putting our franchise plans in place. The first such McDonald’s franchise will come up in 2009,” said Bakshi.

mcpuff

Meanwhile, the company is pumping in Rs 300 crore to fuel its expansion plan in North and East India, hoping to double its revenues in the next two years and tripling the number of its food joints across northern and eastern India in next three-five years. Recently, it opened its first express counter at New Delhi domestic airport and will be exploring such opportunities at other airports and railway stations as well. It has already tied up with Bharat Petroleum and Hindustan Petroleum for its restaurants at their retail outlets. Currently it has 73 restaurants in North and East India.

http://www.mcdonaldsindia.com

Above news courtesy: Indian Express

+++

No comments

  • Liju Philip

    After reading this article, i went to the McDonald’s India website. The menu is simply awesome. Far better than what we get out here in Singapore.

    On my next trip home, am sure to raid the McDonald’s in my city.

  • lazybug

    oh, they have opened around 2-3 more. One at Abids, one at Tirumagiri an of course, banjara hills…lot of KFC outlets have opened too.

  • pavitra chaudhary

    the workers of mc donald are not doing his proper work i m writting to you because they are not giving full information of there product right now you have started new scheme like one red card in which there are one ice-cream free with 20 RS above product then i have taken so many things in different time but they dont give any information about their scheme when i read all the information about the red card (scheme) after that i m going to home then i go with my red card i m say that please give me all the ice-cream of these then they mis behaving with me this tragedy of ghaziabad (siver city mall) so kindly him please say to your workers that that give all the information about the scheme or product